Mission Activated
What makes a 6 Star Leader? Is the 6th Star really 5 plus 1? These are the questions that we answer through our conversations with guests who are driven by a purpose bigger than themselves and have a desire to reach more people. Our guests are successful business owners, entrepreneurs and passionate professionals who always aspire to evolve, improve, and better themselves and the lives of those they impact. Most often they put the customer experience at the forefront of everything they do. Each week your host Aveline Clarke creates a space where she and her guest have a conversation about what it takes to bring that 6th Star to the world through their business. This isn’t one of those podcasts where the hosts fire questions at an interviewee in the hot seat; it’s a collaborative exploration and ongoing global conversation about customer journey excellence, employee engagement, humanising business and what that 6th star really means, and how it can be used to create more impact for a better future for us all.
Mission Activated
The Creative Process that Produces Meaningful Work; with James Daniel
In this episode, we met with James Daniel: a UK-based copywriter and lifelong creative.
James shares his journey of becoming a successful copywriter, from his early struggles with writing to finding his niche in the industry.
James delves into the psychology of language, the processes of semantics and pragmatics, and the fascinating world of how children acquire language.
We also explore James' insights on creative genius and the process of finding meaning in one's work.
Here's a summary of our conversation:
12:25 - Unexpectedly transformed into confident public speaker.
26:00 - Feedback is essential but not universally valid.
30:52 - False feedback led to costly trust campaign.
39:46 - The process of creating is inherently valuable.
45:35 - Difference between brand and direct response copywriting.
1:06:46 - The impact of ChatGBT and how he views it
and much more…
Enjoy!
Here’s Some Information About Our Guest, James:
James Daniel, Copywriter and creative genius
James Daniel has had more jobs than Homer Simpson. He sucked as a stand-up and kids' entertainer... sold a few scripts for TV and radio... made ends meet through sales and marketing... then realised he was put on this earth to write copy. In the two decades since, he's worked with 300 clients, from SMEs to high street brands, governments and gurus.
What Are You Famous For?
My clients know me as the guy who'll get their point across in a simple, original way
Something Interesting About James:
I once sold an ice-cream to Dustin Hoffman - does that count?
YouTube Episode:
https://youtu.be/3c2uP2mCMNE
Here's how you can contact James:
W: https://www.jamesthecopywriter.co.uk
LI: https://www.linkedin.com/in/jdcopywriter/
FB: https://www.facebook.com/ukcopywriter/
T: https://www.twtitter.com/jdcopywriter/
The purpose of the 6 Star Leaders podcast is to showcase and illuminate purposeful Business Owners on their journey to creating more impact in the world. We are igniting purposeful leaders!
At our core, we believe in 'doing business differently' so that heart, purpose, and passion are combined with profits for the best possible outcome. With those key ingredients, you'll be on your way to 6 Stars faster than you realise!
If you'd like to get in touch please contact us at contact@6starleaders.com