Mission Activated
What makes a 6 Star Leader? Is the 6th Star really 5 plus 1? These are the questions that we answer through our conversations with guests who are driven by a purpose bigger than themselves and have a desire to reach more people. Our guests are successful business owners, entrepreneurs and passionate professionals who always aspire to evolve, improve, and better themselves and the lives of those they impact. Most often they put the customer experience at the forefront of everything they do. Each week your host Aveline Clarke creates a space where she and her guest have a conversation about what it takes to bring that 6th Star to the world through their business. This isn’t one of those podcasts where the hosts fire questions at an interviewee in the hot seat; it’s a collaborative exploration and ongoing global conversation about customer journey excellence, employee engagement, humanising business and what that 6th star really means, and how it can be used to create more impact for a better future for us all.
Mission Activated
The Clients Perspective Wins over Your Assumptions; with Tiago Faria
In this episode, Aveline is joined by Tiago Faria, an "anti marketer" and former Google employee. Together, they delve into the crucial practice of conducting client interviews to truly understand their needs and perspectives. Tiago's insights into simplifying business strategies and leveraging existing relationships are invaluable for entrepreneurs. Tune in as they discuss the journey to understanding clients' frustrations and using feedback to create resonant offerings, ultimately embodying the "sixth star" philosophy of exceeding expectations and making a difference in the world.
Here’s a summary of what they discussed:
08:30 Childhood creativity led to career in cinema.
10:37 Networking led to opportunity at Google.
14:59 Struggle of applying Google experience to entrepreneurship.
20:51 Leverage your audience and social media for results.
24:59 Focus on solving clients' problems, not promoting yourself.
36:32 Seeking to serve and collaborate with changemakers.
43:59 Talk to people, lose fear, change perspective.
and much more…
enjoy!
Here’s some information about our guest, Tiago:
Tiago Faria, Entrepreneur and Anti-Marketer
Tiago is a business mentor in the “Help Industry” with a unique "Anti-Marketing" approach. After working at the EU headquarters of Google for 8 years, he's been simplifying marketing and business to its core, and truly believes you already have everything you need in your world to grow a sustainable and fun business.
Something Interesting About Tiago:
Completed a 120 day challenge in YouTube in 2021, creating 120 videos in 120 consecutive days
What are you famous for, Tiago?
The Anti-Marketer
Contact:
LI: https://www.linkedin.com/in/tiagofaria/
FB: https://www.facebook.com/tiagofariapontopt
The purpose of the 6 Star Leaders podcast is to showcase and illuminate purposeful Business Owners on their journey to creating more impact in the world. We are igniting purposeful leaders!
At our core, we believe in 'doing business differently' so that heart, purpose, and passion are combined with profits for the best possible outcome. With those key ingredients, you'll be on your way to 6 Stars faster than you realise!
If you'd like to get in touch please contact us at contact@6starleaders.com