What Is Humane Marketing, and Why Should We Care?; with Sarah Santacroce - #61
In today’s episode we are joined by Sarah Santacroce, who shared with us her journey that brought her to the place she is today, teaching people how to create humane marketing in a loud, noisy, business world.
She speaks with wisdom, humility and reverence as she describes a revolution that is needed in marketing, in order for businesses to move into the next era successfully.
Here’s a summary of what we discussed:
08:34 - where her journey began
10:18 - her epiphany moment
13:36 - the human component of being 6 Star
18:03 - the current issue with our focus for marketing
20:13 - ‘the magic formula’ that shames people
22:01 - marketing words are another form of bullying online
27:40 - searching for purpose can create anxiety
33:05 - how to have a different approach to marketing offers
38:20 - how the new generation will use tech
46:54 - we give others hope through our real-ness
And much more...
Enjoy!
Here’s some information about our guest:
Sarah Santacroce
Founder of The Humane Marketing circle and CEO of Simplicity
Over a decade of running a successful LinkedIn Consulting business inspired a yearning in Sarah to create a global movement that encourages people to bring more empathy and kindness to business & marketing.
As a ‘Hippie turned Business Coach’, Sarah has written two books, hosts the Humane Marketing podcast and works with heart-centered entrepreneurs to question their assumptions when it comes to marketing & give them permission to market their business their way, the gentle way!
Sarah shares a fresh perspective and doesn’t shy away from calling things out that no longer work for many of us when it comes to the current marketing model. Her clients sometimes refer to her as ‘the female Seth Godin’.
Something Interesting About You
I grew up in a hippie commune
What Are You Famous For?
A Humane Marketing Revolution
Contact:
W: http://www.humane.marketing/circle
LI: https://www.linkedin.com/in/sarahsantacroce/
T: https://twitter.com/sarahsantacroce
Sarah's Books (on Amazon):
1. Marketing Like We're Human: A Radical Business Approach to Get New Clients with Integrity and Kindness
2. Selling Like We're Human: A roadmap to selling from the heart in a new business world!
Check out our previous episode here.
The purpose of the Mission Activated podcast is to inspire people with the stories of people who are activated on their mission, and are living a life of purpose, passion and alignment. Being in business is not just about money: it's about bringing our genius and our gifts to the world to impact others.
If you'd like to get in touch please contact us at contact@6starleaders.com
