Episode 17

full
Published on:

15th Jun 2021

Why Focussing on Customers Is More Important Than Money; with Richard Lau & Avon Collis - #17

On this episode of the 6 Star Business podcast, we are joined by two guests who understand the intricacies of using and creating business technology to make life better for the end user: Richard Lau and Avon Collis.

Straight out of the gates Richard brought up the fact that most people are in business for profit only, and have forgotten about the customer.  That set the tone for an incredibly insightful and interesting conversation!


Here’s a snapshot of what we discussed:


10:39 - Do what has to be done and everything else will follow

12:28 - Are all aspects of Amazon 5 or 6 star?

16:39 - When you know the customer is not the right one

18:54 - Why customer service support is a 6 star function 

22:45 - A true company is a living and breathing organism

33:14 - Combining humans with an AI algorithm to create magic

42:27 - How automation can help us be 6 star


PLUS

Richard gives us his secret to ensuring his customers are looked after better than anyone else in the market…


Enjoy!

Here is some information on our guests and where you can find them:


Richard Lau

Founder: Logo.com - Create numerous logo choices for your new business quickly and easily.

Founder: Resume.com - Create, edit & share your resume in minutes.

Founder: NamesCon - The Premier Internet Names Conference


What are you famous for?

Being the "domain guy" - having bought/sold millions of dollars in domain names, and starting the largest domain conference in the industry.

W: domainmanager.com 
W: lau.com 
W: freephotos.com 
LI: linkedin.com/in/richardlau


Avon Collis

Founder, Relevate Consulting

I help you to get your life back with marketing automation, and help you to add value to your business via effective systemisation. 86% of customers would pay more for a better customer experience but only 1% feel that expectations of consistency are met 🤯. 


LI: https://www.linkedin.com/in/avoncollis/

W: relevate.com.au

Podcast: thefrontlinepodcast.com/



Check out our previous episode here.

The purpose of the Mission Activated podcast is to inspire people with the stories of people who are activated on their mission, and are living a life of purpose, passion and alignment. Being in business is not just about money: it's about bringing our genius and our gifts to the world to impact others.

If you'd like to get in touch please contact us at contact@6starleaders.com

Show artwork for Mission Activated

About the Podcast

Mission Activated
Sharing inspiring journeys of individuals who have awakened to their true purpose
Mission Activated is a podcast dedicated to sharing the inspiring journeys of individuals who have awakened to their true purpose.
Hosted by Aveline Clarke, each episode dives deep into the stories of people who are living passionately and in alignment with their soul’s calling. It's not just about building careers or making money – it's about making a meaningful impact on the world around them, no matter the scale.
Through authentic conversations, we explore how these individuals have overcome challenges, embraced their missions, and are creating change by staying true to who they are. Whether you're seeking motivation, clarity, or a sense of connection to your own purpose, this podcast will guide and empower you to activate your mission and inspire others along the way.
Tune in, stay aligned, and become part of the movement that prioritises purpose over societal expectations.