Why Your Purpose Needs To Drive Your Business; With Jussi Luukkonen & Dave Vrijsen - #13
We had a truly international cohort on this call, as each member of Dave’s family were born in a different country, as were the members of Jussi's family!
One of the stand-out things from this episode was that both Dave and Jussi agreed for a business to be 6 stars they need to be led by purpose. If they weren't driven by purpose then they would be 5 stars 'at best', and in Jussi's words they would make some profits but die off and not last.
This is another episode that could have kept going!
Here are some highlights:
10:10 - the blue ocean strategy was a great start
12:55 - The erosion of institutions
21:10 - How Covid has shifted internal needs inside organisations to develop
24:00 - How you can survive the tsunami that’s coming
26:19 - Where leaders need to start with their transformation
30:58 - How people can feel more fulfilled
36:41 - What engagement in action looks like
39:08 - A company that’s 1300 years old
41:17 - The link between business and nature
Plus
Jussi throws down a challenge right at the end that Aveline agrees to!
Sit back and enjoy!
Books Mentioned in this episode:
The Wise Company
Principles, Ray Dalio
More To The Game
The Buddha and The Badass, Vishen Lakyani
Here is some information on both guests and where you can find them:
Jussi Luukkonen
Jussi has been coaching people for decades. First as a theatre director, as a leader and then as a successful entrepreneur.
His philosophy is that everybody has an infinite potential for greatness. As a coach, Jussi helps his customers to reveal and use that potential.
Jussi is also a published author, with his seventh book “Upstreaming - How to manage your boss, but still lead your team” being released in mid-2021. It is a survival guide for first time and front-line managers.
Something Interesting About You:
Originally I was trained as a theatre director and the last play I directed was The Tempest by Shakespeare in 1989 at Ad Astra Theatre which I founded in 1985. The theatre is still going strong but the current crew thinks that I am dead and some sort of imaginary being.
LI: http://linkedin.com/in/jussiluukkonen
Dave Vrijsen
Founder & CEO, Sageflow
A seasoned CEO and Business Owner who has established a multinational business based on targeted customer pains and needs. It was of vital importance to me to develop a business which was completely aligned with my own values and beliefs in order to develop deep and lasting relationships with people who share this same approach in both business & life.
LI: linkedin.com/in/davevrijsen
Check out our previous episode here.
The purpose of the Mission Activated podcast is to inspire people with the stories of people who are activated on their mission, and are living a life of purpose, passion and alignment. Being in business is not just about money: it's about bringing our genius and our gifts to the world to impact others.
If you'd like to get in touch please contact us at contact@6starleaders.com
